Advertising law

Advertising law is complex and far‑reaching, covering everything from lawful and unlawful comparative or misleading advertising to special rules for tobacco, alcohol and pharmaceutical advertising, as well as emerging developments in online advertising. That is why it is important for advertising agencies and companies to seek regular advice from an experienced specialist in this field.

‘Our expertise in advertising law protects you from unwelcome legal surprises.’

Tjibbe Fokkens

Of counsel

Our advertising law specialists

Nysingh’s specialists are well‑versed in advertising law. We advise and litigate for both Dutch and international companies, including several well‑known brands and retail chains as well as design studios and advertising agencies. Our clients operate in various sectors, but mainly in the fashion, lifestyle, design, sports, and food industries.

 

We advise on the admissibility of advertising, preferably in advance, at the earliest concept stage of a campaign. We assess whether advertisements contain inaccuracies and whether they provide a complete picture of the product or service being promoted. We also evaluate whether the use of a competitor’s name or the use of superlatives is allowed.

 

But we also advise afterwards, when a consumer or competitor files a complaint about allegedly unlawful comparative or misleading advertising. In such cases, we always aim for a pragmatic solution. However, when necessary, we litigate robustly before both the Advertising Code Committee and the civil courts.

 

Please feel free to contact us if you need specific and practical advice on matters including:

  • Unlawful advertising
  • Misleading advertising
  • Comparative advertising
  • Online advertising.

What we do in IP law

More information

Contact details

If you would like to know more about our work in marketing and advertising law, our team of experienced lawyers are here to help. Feel free to contact us for more information.

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Our specialists

Tjibbe Fokkens

Of counsel

Thijs van Tilburg

Attorney at law