Trademark protection
To rely on trademark protection, you must list your trademark in an official trademark register. In the Benelux, you can file it with the Benelux Office for Intellectual Property (BOIP). In the EU as whole, you can register your trademark with the European Union Intellectual Property Office (EUIPO). To protect your trademark worldwide, you file it with the World Intellectual Property Organization (WIPO) in Geneva.
To be eligible for registration, a trademark must be sufficiently distinctive. This means it must function as an indication of origin of your business. The greater its distinctiveness, the stronger the protection you enjoy as the trademark owner.
In principle, a trademark registration is valid for ten years and can be renewed indefinitely. If you do not use your trademark for five years, it may be declared invalid at the request of another party.
When you register a trademark, the trademark offices check a number of things. They verify whether it is sufficiently distinctive. They also make sure it is not misleading, contrary to public policy or accepted principles of morality. They do not check whether your trademark infringes an earlier registered trademark. That is your own responsibility.
Therefore, before registering and using a trademark and/or logo, we advise you to examine any older, conflicting trademarks and trade names used by other parties. This will save you from having to change your trademark after you have already invested in it.